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Stephan Shakespeare

Stephan is CEO and Co-Founder of YouGov plc. Previously, Stephan was an educationist and writer. He was founding Principal of Landmark West Preparatory School in Los Angeles and he has written extensively on education policy for a variety of national newspapers. Immediately prior to co-founding YouGov, he was a political campaign manager. He has an MA in English Language and Literature from Oxford University.

  • The UK mood is improving but remains fragile
    Wednesday 8th February 2012, 1:49am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    THE LATEST YouGov HEAT (Household Economic Activity Tracker) report reveals that the public felt more confident about the economy in the first month of 2012 than in any month of 2011 except for April... [Read more]
  • A new challenge for Browett
    Wednesday 1st February 2012, 1:26am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    WE learnt yesterday that Apple had poached John Browett, former chief executive of Dixons, to head their worldwide retail operations. A look at YouGov’s BrandIndex, which tracks public perception of... [Read more]
  • What historic brands can learn from Kodak
    Wednesday 25th January 2012, 12:27am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    USUALLY in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter 11 bankruptcy protection, this week I will look at what has happened to... [Read more]
  • Amazon is catching up to Britain’s top brand
    Wednesday 18th January 2012, 12:26am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    GOOGLE, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year running, according to the annual YouGov BrandIndex league table of brands.... [Read more]
  • HMV is finding it hard to match online value
    Wednesday 11th January 2012, 12:12am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    ON Monday, media store HMV reported a fall in sales over the Christmas period, and said it remains concerned about its ability to continue trading in its current form. A look at YouGov’s BrandIndex... [Read more]
  • Steady climb to the top for British Airways
    Wednesday 4th January 2012, 12:18am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    BRITISH Airways had a difficult time in 2010 with strikes, snow and the Icelandic ash cloud all causing flight delays and cancellations – and the first two of these impacted heavily on consumer... [Read more]
  • Value is key for the grocers
    Wednesday 21st December 2011, 12:57am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    LAST week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention to how the supermarkets fared over the same year. An interesting... [Read more]
  • Both Santander and RBS still have a long way to go
    Wednesday 14th December 2011, 1:41am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    IN January I looked at how our major banks had fared over 2010, noting that it had been a bad year for perception of Santander, with customer opinion in particular driving scores on YouGov’s... [Read more]
  • Consumer confidence gives little to celebrate
    Wednesday 7th December 2011, 1:02am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    AFTER Mervyn King’s dire warnings on the economic situation, I wish I could present more positive news on consumer confidence – but the November data from the YouGov HEAT report paints rather a bleak... [Read more]
  • Thomas Cook takes hit but contagion avoided
    Wednesday 30th November 2011, 1:39am GMT
    BRANDINDEX
    STEPHAN SHAKESPEARE
    LAST week’s announcement by Thomas Cook that it was seeking an additional £100m in funding created headline news and caused its shares to drop by 75 per cent on the day of the announcement. The... [Read more]
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