Chrysler has hired a Volkswagen executive to lead the reintroduction of its Fiat brand in North America – a brand that represents the core of the automaker's efforts to bring out fuel-efficient small cars. Laura Soave will oversee the North American debut of the Fiat 500 small car in late 2010 and hold responsibility for the overall Fiat product portfolio.
Chrysler names US Fiat boss
Thursday 11th March 2010, 2:27am
