• BBC retains its popularity in spite of cost cuts
    Wednesday, 17th March 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    BRANDINDEX’S “Buzz” score is calculated by taking the number of respondents who have heard something positive about a brand in the last week, and taking away those who have heard something negative... [Read more]

  • Apple’s iPhones break – but we still love them
    Wednesday, 10th March 2010
    CITY COMMENT
    STEPHAN SHAKESPEARE
    WHAT a remarkable brand Apple is! My daughters and I all have iPhones, and all of them are broken – yet we still love our beautiful gadget. A friend of mine who is an avid advocate for all things... [Read more]
  • British Gas beats BT in the utilities price war
    Wednesday, 3rd March 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    IT seems that British consumers are very sensitive to the details of their arrangements with their utility suppliers. This week we compare one utilities company that has benefited from this (British... [Read more]
  • Public turns against Kraft over Cadbury deal
    Wednesday, 17th February 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    Peter Mandelson has expressed his “disappointment” at the manner of Kraft’s take-over of Cadbury, and the public, as measured by BrandIndex, seems to agree. Graph one shows what has happened to... [Read more]

  • Prius hybrid callback continues to hit brand
    Wednesday, 10th February 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    YOUGOV’s BrandIndex shows a steep fall in Toyota’s reputation with consumers following a series of recent recalls of their vehicles. The company has been plagued by a number of problems concerning... [Read more]
  • Hype of Apple’s iPad is better than the reality
    Wednesday, 3rd February 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    The launch of the Apple iPad at the end of last week led to a strong increase in the buzz score for the general Apple brand as measured by BrandIndex. That might have been expected, but graph one... [Read more]
  • Retail banks the worst hit by Obama’s plans
    Wednesday, 27th January 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    YOUGOV’S BrandIndex operates in the United States, as well as the UK and continental Europe. We have looked at the impact that President Obama’s announcement on 21 January may have had on the... [Read more]
  • Britain is not heading for a hung parliament
    Wednesday, 20th January 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    LAST year was tough for the banking industry, but it’s interesting to see which brands fared better than others. The two graphs show the proportion of positive responses each brand received out of... [Read more]
  • Waitrose and Sainsbury’s boost their brands
    Wednesday, 13th January 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    RETAILERS have had a bumper Christmas according to the British?Retail?Consortium, but here is my review of 2009 as far as supermarkets are concerned. Graph 1 shows the share of total attention that... [Read more]
  • BA’s image recovers from threat of strike action
    Wednesday, 6th January 2010
    BRANDINDEX
    STEPHAN SHAKESPEARE
    JOHN Lewis yesterday announced strong Christmas sales – and certainly from the BrandIndex satisfaction scores, it seems that Waitrose customers were satisfied with their Christmas shopping. Graph One... [Read more]
  • Supermarkets score for both value and reputation
    Wednesday, 16th December 2009
    BRANDINDEX
    Stephan Shakespeare
    In the highly-competitive world of supermarkets, there are two basic types of brand: those which are “cheap and cheerful”, which focus on low cost while maintaining reasonable quality; and those... [Read more]