IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 25 January to Wednesday 1 February.
Coca-Cola is sponsoring the 2012 Olympic Torch Relay, this week details of the procession and the route it will take were released. The relay will involve 8,000 Torchbearers who will carry the flame across the UK, before its arrival at London’s Olympic Stadium on 27 July 2012. Coca-Cola has linked its sponsorship of the Torch Relay to its community projects, promoting the involvement of young people across the UK and giving them opportunities to carry the Olympic Flame.
