WPP acquires Chinese automotive market research company

(Source: Reuters)

WPP has announced that its wholly-owned subsidiary TNS has agreed to acquire China-based firm Sinotrust Market Research from Experian (release). The deal is subject to regulatory approval.

Sinotrust employs some 350 staff across China and saw unaudited revenues of approximately £27m last year. WPP said that this acquisition continues its strategy of "developing its services in fast-growing and important markets and sectors".