William Hill has released an interim management statement for the 13 weeks ended 2 April (release). Group operating profits were up by eight per cent and revenue by 15 per cent. Growth was driven by strong digital efforts, as online net revenues rose by 21 per cent.
Chief executive Ralph Topping commented:
We have two strong channels, with both responding well to opportunities and challenges. Cheltenham results were not as good for us this year but just after the quarter end, Auroras Encore made the Grand National a major success for William Hill, even beating our record win achieved on the race in 2009 when Mon Mome romped home at 100-1. Both of these big meetings proved to be significant attractions for mobile bettors. Our app was downloaded 45,000 times on Grand National day and 51,000 times during the Cheltenham Festival, putting us at the top of the downloads league for both events.
Mobile remains a high priority and is now a major contributor to Sportsbook's continued growth. We have beaten two of our three Sportsbook and mobile targets ahead of schedule and are focusing on making mobile more than 40% of Sportsbook stakes before the end of this year.
Having grown our UK online market share from 10% to 15% over the last four years, we aim to increase our share and are making significant investments in marketing, technology and people to achieve that.