There's a tank in the City today, as BrewDog launches an attempt to raise £4m by selling shares directly to beer drinkers (release). The crowdfunding scheme - Equity for Punks - sees the company attempt to sell 42,000 shares at £95 each.
Share owners will be given a lifetime discount on BrewDog's portfolio of craft beers.
The brewer has previously raised £2.2m through its Equity for Punks scheme in 2011, which it says it the world's most successful independent crowdfunding programme to date. The firm hires 187 staff and expects turnover to hit £20m in 2013.
Brew Dog hanging outside the office...in a tank! pic.twitter.com/l7c7jIEJem— Greer (@sfdcsocial1) June 20, 2013