Sony's PS4 impresses fans with £349 price tag

Retailing at just £349, Sony's latest console offering will be on sale later this year. The PS4 device will be £80 cheaper than the latest generation of the Xbox.

Crucially, the device will not be subjected to the same DRM controls as Microsoft's Xbox One, which will require users to pay a fee to play used games and check in regularly online to continue playing.

You can watch the full PS4 press conference below: