SABMiller has entered into a cooperation agreement with Kopparberg, expanding the cider products into new markets

SABMiller and Kopparberg Brewery have entered into a cooperation agreement for the long term licensing of Kopparberg cider products in selected markets where Kopparberg does not already have an existing interest. The first market it will distribute to is Australia, it has said.

SABMiller is already a huge player in the brewing market, with a portfolio including brands like Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Foster’s and Grolsch.