Organic food sales boosted by horsemeat scandal

In contrast with falling UK demand for organic food, the recent horsemeat scandal (which revealed that many products turned out to contain quantities of horse meat not referred to on packaging) has seen customer appetite increase.

2012 saw sales of organic food slide by 1.5 per cent in the UK, following a 3.7 per cent fall in 2011. The horsemeat scandal may have been responsible for recent figures from market research firm Kantar Worldpanel showing total supermarket organic sales rose 8.4 per cent in February from the month prior. Perhaps customers have decided that buying organic gives them more peace of mind about what is in the food they are eating.