Mobile network Everything Everywhere today revealed user numbers for the first time, in a first quarter statement to 31 March (release). Chief financial officer Neal Milsom:
We’re announcing 318,000 4G customers after just five months of trading, strong postpaid net adds and continued growth in our underlying average revenue per user. We expect to strengthen our industry leadership position in the year ahead as the 4G roll out continues and we introduce double-speed 4GEE.
Our telecoms specialist James Titcomb reported on EE's user targets earlier this month:
Chief executive Olaf Swantee said he is targeting 1m customers on the 4G networks by the end of the year, or about eight per cent of his pay monthly customers, and that one in four new customers choose the 4G EE service rather than Orange or T-Mobile plans.
Matthew Howett of telecoms analyst Ovum said that the company’s forecasts suggested that customers had signed up to 4G in greater numbers than many had expected. EE, which launched the UK’s first 4G service at the end of last year, has refused to disclose how many people sign up for the service, leading to suggestions that the launch has not been a success despite an expensive advertising blitz headed by US film star Kevin Bacon.