Electronics retailer Dixons has agreed the sale of Webhallen, the Swedish based retailer which specialises in media and games, to Komplett AS (release). Webhallen is a subsidiary of Pixmania and will be sold for £14.1m.
Chief executive of Dixons, Sebastian James:
We continue to explore ways to put Pixmania in a better strategic position. Following a material reorganisation of the business earlier this year, I am pleased that we can confirm another small but significant step in that process today with the disposal of the Webhallen operation in Sweden
Ole Vinje, Chief Executive Officer of Komplett AS commented:
We are very pleased that Webhallen will be joining the Komplett Group. This acquisition will further strengthen our position in Sweden and Scandinavia. We find Webhallen's multi-channel strategy very interesting with a view to further development.