Burberry announce first quarter boost in retail sales

Fashion retailer Burberry has announced an 18 per cent increase in underlying retail revenue to £339m and a 13 per cent increase in comparable store sales in the three months to 30 June 2013, which they put down to good performance of the Spring/Summer campaign and investment in digital.

Chief executive Angela Ahrendts said she is “pleased” with the retail performance in the first quarter, but says that the “macro outlook remains uncertain”. She adds that Burberry will “continue to focus our investment on profitable high growth opportunities by channel, region and product categories.”

By region, there was double-digit comparable store sales growth in Asia Pacific and the Americas and high single-digit growth in Europe, Middle East, India and Africa (EMEIA).

While online performed well globally, offline growth was led by Hong Kong and China, while France and Germany remained robust and Korea showed early signs of improvement.