Action films dominate the movie market over Father's Day weekend, with Man of Steel taking in $196.7m

Zack Snyder and Christopher Nolan’s Superman reboot Man of Steel took in $196.7m worldwide.

In the US, the film took in $125.1m, including $12m from special screenings ahead of general release. Outside of the US, it took a further $71.6m in 24 markets, including $17.1m in the UK – almost on par with Iron Man 3 released earlier this summer - $9.9m in South Korea and $9.8m in Mexico.

Coming in second and third place respectively over the Father’s Day weekend was Fast & Furious 6, which took in $29.4m, and After Earth taking $27.8m.

The recent success of action and superhero films may be down to an increasingly globalised market, says Tyler Cowen of economics blog Marginal Revolution, which has skewed audiences towards Asian males, and in turn lowered the return on a good dialogue and increased the return on good action.

The changing demographic of audience members may also be affecting the gender balance on screen. A recent study by the University of South Carolina's Annenberg School for Communication and Jounralism found that just 28.4 per cent of speaking characters in 2012 movies were female. This is down from 30.3 per cent in 2010 and 32.8 per cent in 2008.

I blame the globalization of the movie market in part, which skews Hollywood movies more toward Asian male audiences, in turn limiting their appeal to American females. In general international audiences lower the return to good dialog and raise the return on action and explosions, which on average hurts prominent female roles - See more at: http://marginalrevolution.com/marginalrevolution/2013/06/the-decline-of-interest-in-female-film-stars.html#sthash.eWNuI6Yv.dpuf
I blame the globalization of the movie market in part, which skews Hollywood movies more toward Asian male audiences, in turn limiting their appeal to American females. In general international audiences lower the return to good dialog and raise the return on action and explosions, which on average hurts prominent female roles. - See more at: http://marginalrevolution.com/marginalrevolution/2013/06/the-decline-of-interest-in-female-film-stars.html#sthash.eWNuI6Yv.dpuf