WPP chief exec Sir Martin Sorrell made an appearance at the Cannes Lions ad industry festival today, talking "state of the industry" at an event hosted by Wunderman.
Here are the highlights, as shared by the audience on Twitter.
There are no such things as mergers, there are only acquisitions.
No one has a clear sight of where technology is going, constant course correction [is] needed.
As a former CFO, let me tell you that CFOs can be creative too.
I still believe Dentsu will end up acquiring IPG & Havas will end up inside Vivendi.
It's still about big ideas, whether it's driven by data or not.