Women's retailer Bonmarche has enjoyed a massive rise in profit before tax of 66 per cent, to £8m for the year ended 29 March.
Like for like sales grew by over 10 per cent, with revenue climbing 12 per cent to £164m.
The company's market share of women's value sector also rose by a hefty 14 per cent.
One of the highlights for the company over the year was the explosion of digital penetration with sales up 84 per cent.
Beth Butterwick, chief executive officer of Bonmarché, commented: "We are confident that the successful execution of our forward growth strategy, combined with our established position as one of the largest pure-play value retailers dedicated to women over 50, will enable us to continue building on our appeal and accessibility to these customers and, in turn, deliver value for our shareholders."