WPP snaps up leading digital tech consultancy

 
Guy Bentley
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British advertising giant WPP has agreed to acquire a majority stake in UK based digital technology consultancy Cognifide Limited.

Cognifide founded in 2005, specialises in content management and digital asset management technology and employs over 200 people.

The company boasts clients such as Allianz, Direct Line Group, Investec and Shell among many others.

Cognifide will continue to operate as its own brand within WPP and will work closely with the WPP Digital and Wunderman companies.

The company's unaudited revenues for the year ended 31 December 2013 were £8.8m with gross assets of approximately £4.3m.