BSkyB is one of the FTSE 100's biggest risers this morning, up by over 1.6 per cent on reports of a possible deal with Vodafone to offer a quad play deal - internet, television, landline, and mobile provision.
Vodafone is also trading higher, with shares up by around 0.4 per cent.
Marc Kimsey, senior trader at Accendo Markets, says that traders are buying the story with good reason.
Kimsey says that "a UK quad play opportunity for Vodafone will go some way to filling the void left by the Verizon Wireless disposal."
"The move will keep AT&T at arm's length but it needs to happen quickly, the US telecoms giant has been doing its homework for some time, a first quarter advance cannot be ruled out."