Marks & Spencer are making all their toys gender neutral by Spring 2014

Retailer Marks and Spencer have committed to making all their toys gender neutral by Spring 2014.

The announcement follows Twitter complaints about their "Boy Stuff Marble Run Toy". Campaign group Lets Toys Be Toys is one of those that raises awareness of how marketing toys towards boys or girls can entrench damaging stereotypes.

It's a powerful victory for those who think that such decisions should be made by businesses, not politicians. The company has changed its business practices - as it has a strong incentive not to offend customers.