Osborne is using a brand new (and horrible) slogan

We've heard it a couple of times already at the Autumn Statement - "Responsible recovery".

It's a new addition to the arsenal of cringeworthy (and probably extensively focus grouped) slogans including "hardworking people" and "alarm clock Britain".

Didn't take long for Chancellor George Osborne to also utter the critical "hardworking families" line.