General Motors (GM) said today that it's trimming Chevrolet's European presence. But the outlook for Europe's car sector is pretty good.
Chevrolet will no longer have a "mainstream presence" in western and eastern Europe, with GM competing mainly under its Opel and Vauxhall brands. This honing sees Cadillac, by contrast, flourishing - GM is currently finalising plans for a European expansion.
The company said a challenging business model and the "difficult economic situation in Europe" were the reasons for the shift. As part of the restructuring, it will take a net $700m (£427m) to $1bn (£610m) special charge.
Meanwhile, Goldman Sachs said yesterday that it's rather optimistic when it comes to the European car sector, expecting to see profit growth over its 2012-17 forecast. The bank predicts sales growth of 4.9 per cent in 2014, including European growth of 3.2 per cent.
Here are four reasons why car production in Europe is, according to Goldman, going from strength to strength:
1. OEMs are blooming
Original equipment manufacturers (OEMs) (particularly German) are driving growth and will continue to outperform on improving returns and profit growth over 2012-17.
2. Recovering volumes
European car sales troughed in 2013, but the bank says that improving customer confidence will "ultimately feed into modest volume growth of 3.2 per cent/4.7 per cent to 13.2m.13.8m in 2014/15."
3. 50 per cent profit pool increase
Market capitalisation of European OEMs has tracked aggregated earnings before interest and tax for OEMs very closely over the past decade. The profit pool has risen 46 per cent from €16.7bn to €24.5bn since 2000.
For the same period, market capitalisation increased 53 per cent from €107.2bn to €164.2bn. Goldman forecasts that the profit pool will increase more than 50 per cent to €49.8bn in 2017.
4. Re-rating potential
The bank sees re-rating potential for German OEMs on the back of sustained higher returns. It also sees the same for European volume manufacturers, as the bank sees strong improvement in returns over 2013-17.