Pictures: Motorola unveils the new Moto G for a very cheap £135

Motorola has unveiled its new Moto G and, at £135, it's less than a third of the price of an iPhone 5.

Moto G is Motorola's first UK smartphone since it was acquired by Google, and following the American Moto X. The new device, said Motorola at its launch this afternoon, "is a smartphone with a premium experience at a fraction of the cost." The 8gb model costs $179, with the 16gb version for $199. The UK's price tag of £135 is well below the rumoured £160.

Moto G will be on sale in more than 30 countries by 2014, giving consumers around the world "a better choice". "We think industry should deliver more value for the consumer's dollar," said chief executive of Motorola Mobility, Dennis Woodside.

The launch of Moto G is the company "setting [its] sights on the world", added Woodside. Emphasising Motorola's push to reach new and emerging markets, he went on: "you probably paid $500 or $600 for your smartphone - most people in the world can't afford this." Anything for less than $200, he said, just isn't very good, and uses "yesterday's technology" - Motorola obviously think Moto G will change this.

Specification

Moto G will sport a 4.5 inch, 1280 x 720 display, with a 1.2ghz Quadcore and 1gb Ram. The new device will have 14 hour talk time. It'll support Android 4.3 software and be able to take 4.4 soon.

In terms of customisation, it has a removable back and "motorola shells". Back cases are £12.99, with flip cases (pictured in the second image below) for £29.99.

Here are some images from the launch this afternoon: