WPP announced today that it has acquired US mobile solution provider, Bottle Rocket. Bottle Rocket creates specialised high-end apps for iPhones, iPads and Androids. The company won several industry awards including the Apple Hall of Fame awards.
Bottle Rocket, founded in 2008, posted unaudited revenue for the previous twelve months ended September 2013 of $17m (£10.5m). Its clients include ABC News, National Geographic and NBC Universal. The company has 170 employees and is based in Dallas, Texas.
The acquisition comes as part of WPP's strategy to increase its capabilities regarding digital media and online advertising. In 2012, WPP recoded digital revenues of $5bn (£3.1bn), representing 33 per cent of group revenues of $16.5bn (£9.9bn).
WPP is targeting 40-45 per cent of revenues to come fast-growth markets and new media over the next five years.