Supermarket giant Asda has been forced to apologise after selling a "mental patient fancy dress" Halloween costume online.
The costume, which included clothing, mock blood, a mask and imitation meat cleaver, has been withdrawn, following horrified reactions on Twitter.
We removed the product from our website this afternoon but unfortunately the page may remain visible for a few more hours— Asda (@asda) September 25, 2013
We'd like to offer our sincere apologies for the offence it's caused and will be making a sizeable donation to @MindCharity.— Asda (@asda) September 25, 2013
We're deeply sorry one of our fancy dress costumes has upset people. This was an unacceptable error - the product was withdrawn immediately.— Asda (@asda) September 25, 2013