LORD SUGAR yesterday joined the board of online TV venture YouView as chairman, after his predecessor Kip Meek left the group suddenly after just eight months.
YouView, a joint venture between broadcasters and internet providers, said Amstrad founder Sugar had been hired to inject some media experience into the boardroom.
Meek said: “It has been apparent for some time that the YouView board would benefit from additional expertise in consumer marketing and technology delivery.”
The YouView set-top box was due to launch in 2010 but has been beset by delays, and is now expected to become available in early 2012.
The box will allow viewers to stream on-demand TV through a broadband connection.
Meek, a former Ofcom director, joined in July and guided the group over several regulatory hurdles.