YouTube music videos to remain free as Vevo plans to go it alone

YOUTUBE music videos are set to remain free after Vevo, the US company that distributes most of the world’s song videos, did not sign up to YouTube’s new paid-for subscription service.

Google-owned YouTube last week announced plans to charge users for some content, with a pilot programme of 53 channels. It plans to extend this in coming weeks, but Vevo – YouTube’s biggest partner – will not sign up.

Vevo, owned by Sony Music and Universal Music, has clashed with YouTube over advertising royalties, and has developed its own website and apps on which to show videos.

And though it is considering introducing a paid-for service, Vevo’s international head Nic Jones told City A.M. this would not be on YouTube. “We constantly look at [paid-for] opportunities but [when] it comes to YouTube charging for channels it won’t include Vevo,” he said. “If we were to do it, it would be on the Vevo-operated sites.”