YouGov profits leap by 16pc as global businesses drive growth

ONLINE pollster YouGov reported a swing back into half-year profits yesterday after it benefited from growth at its brand-monitoring business abroad.

The internet-based market research company said unadjusted pre-tax profit was £191,000 in the six months to 31 January, compared to a £275,000 loss in the same period a year earlier.

Pre-tax profits adjusted for amortisation jumped 16 per cent to £2.6m, while revenues rose one per cent to £30.1m.

YouGov said much of its growth was driven by overseas revenue from data products and the BrandIndex service – which monitors online perceptions of leading brands.

In the US, its largest arm, sales surged by 12 per cent to £10.8m in the period.

“Trading across the group remains in line with our expectations and the board remains confident of the full year outcome,” said chief executive Stephan Shakespeare, who writes a weekly column for City A.M.

YouGov, which won contracts with RBS, Samsung and Lloyds over the year, said it is offering its clients new products to monitor the rise in online data, which includes a new social media analysis tool named Soma.

“We see our industry changing significantly, with greater emphasis on non-conventional methods and data-sources such as social media tracking, mobile applications and data-mining,” added Shakespeare.