YouGov expands further into US with purchase of research rival

MARKET research firm YouGov has doubled the scale of its US business with the $6m (£3.8m) purchase of one of its Stateside rivals.

The acquisition of Connecticut-based Harrison Group, for an initial consideration of $6m, will be funded from existing cash resources. The deal includes provisions for further amounts, estimated at $7m, subject to performance over the next three years. Harrison specialises in concept evolution, forecasting, branding and business consulting, and reported revenues of nearly $10m for 2009.

Chief executive Stephan Shakespeare said: “Harrison is highly complementary to YouGov’s existing US business and this acquisition is consistent with our strategy of scaling up the group’s commercial market research business in the US.”