INCREASED appetite for instant polling results and the general election helped YouGov post a 60 per cent hike in annual UK?operating profits, the pollster said yesterday.
YouGov reported UK operating profit of £3.4m in the year ending 31 July, on UK revenues that were nine per cent higher at £12.1m.
YouGov chief executive Stephan Shakespeare said: “The US and UK have both delivered strong performances, confirming the strength of the core YouGov model which is now at the focus of our strategy.”
Global revenue was flat at £44.2m, after a reduction in spend by some big clients, expecially in the Middle East, helped offset improved performance in the US and UK.
However, the firm reported a loss before tax of £9.6m, after exceptional costs of £13.4m, including a goodwill impairment charge of £7.9m on its German subsidiary.
Numis Securities analyst Dominic Buch said: We believe that building on the success of the core UK business, its innovative techniques and technologies will underpin continued demand for its products.”