YouGov adds Rivers to board as new US arm performs well

Steve Dinneen
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YOUGOV yesterday said it is performing in line with management expectations, buoyed by a strong performance by recently acquired businesses in the US.

It said the the relative performance of units across the group was consistent with earlier in the year.

The firm also announced the appointment of Doug Rivers as chief innovations officer. The former head of YouGov’s US business will also take a place on the YouGov board as an executive director.

Rivers has led YouGov’s US business since 2007, following its acquisition of Polimetrix, which he founded in 2004.

As part of the shake-up, Doss Struse, managing partner of Definitive Insights, will become president of YouGov America.

YouGov chief exec Stephan Shakespeare (pictured) said: “We have delivered on our objectives during the last year and are well positioned for the future.”