Worst is over, says Interpublic

A RENEWED appetite for investment among customers of advertising firm Interpublic shows the recession-ravaged industry is recovering, its chief executive said yesterday.

Michael Roth said anecdotal evidence indicated there was “no question” that customers were beginning to focus on 2010 and to invest in their brands again.

“I still believe the worst is over,” he said.

The reluctance of clients to spend money on major marketing campaigns or events has hit Interpublic and its rivals hard in the downturn.