WM Morrison ready to start online store

SUPERMARKET chain WM Morrison is expected to confirm today that it will start selling food online.

The fledgling online grocery business is expected to be ready for launch by the end of the year.

The chief executive of online baby products retailer Kiddicare, which Morrisons bought in 2011, Scott Weavers-Wright will move over to the grocer to help run the online offering, according to Retail Week.

Weavers-Wright is expected to work alongside Simon Thompson, who is the managing director of online food at Morrisons.

Kiddicare, which Morrisons paid £70m for, was widely seen as a strategic acquisition to provide the supermarket chain with a technology platform to launch an online business from.

It is understood Morrisons will initially deliver orders from a “dark store”, a supermarket that is not open to the public, in Yorkshire.

The news comes as the firm announces its full-year results today. Chief executive Dalton Philips has blamed the firms’ lack of online presence and convenience stores for its poor trading over Christmas – a problem Morrisons has been addressing by buying up HMV, Jessops and Blockbuster sites.