SALES of smartphones running Microsoft’s Windows Phone software have reached an all-time high, while Android devices are enjoying their greatest share of the UK market for six months, according to new data.
Figures published today by research group Kantar reveal that Windows Phone – the operating system championed by Nokia – accounted for 8.4 per cent of UK sales in the three months to the end of April.
Although this is far less than Google’s Android software – which enjoys almost 60 per cent of the market – and Apple’s iPhone – which accounts for just under 30 per cent – the data makes clear that British consumers looking for an alternative have switched from buying BlackBerry phones to Windows.
By comparison, BlackBerry accounted for just 5.6 per cent of the market, despite the start of the three-month data period coinciding with the launch of the Z10 – the firm’s first smartphone featuring the much-anticipated BlackBerry 10 software. Twelve months previously, BlackBerry accounted for 13.8 per cent of sales while Windows Phone had just four per cent of the market.
This picture was repeated across Europe and the US, although Android continues to dominate these markets, making up more than half of sales in America as well as the EU’s five biggest territories.
Analysts expect both Windows and Android to gobble up more of the market in the coming months, following the recent launch of Samsung’s Galaxy S4, which runs Android, and several new Nokias.
Apple, which saw a spike in sales towards the end of last year due to the launch of the iPhone 5, has seen its market share stay surprisingly resilient, due to the popularity of older, cheaper, iPhone models.