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WILL TESCO'S CLUBCARD STOP IT FROM LOSING MARKET SHARE?

<strong>KEITH BOWMAN </strong> HARGREAVES LANSDOWN<br />I&rsquo;m sure it&rsquo;s being done as a way to fight back against the competition. There are groups of shoppers who chase the cheapest deal, so this may encourage more customer loyalty.<br /><br /><strong>NICK BUBB </strong> PALI INTERNATIONAL<br />It&rsquo;s Tesco&rsquo;s trump card. Whether it will attract away from the competition is another matter. WM Morrison doesn&rsquo;t have a loyalty card and it hasn&rsquo;t stopped it from driving sales.<br /><br /><strong>SAM HART </strong> CHARLES STANLEY<br />Clubcard has been rather stale and it&rsquo;s a way of boosting its lagging sales which have recently been trailing its competitors. But it will always be tough to boost market share at the top.