WHY DO YOU THINK LEGO IS STILL SO POPULAR IN THE AGE OF VIDEO GAMES?

 
Kasmira Jefford
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AMY WRIGHT | BUCK

“Lego engages the imagination. Children can create something they thought of themselves whereas a video game is pre-conceived by someone else. Video games also reach an end, but the possibilities with Lego are endless.”

RICHARD WILLIAMS | HUDSON

“It’s quite a versatile product. Lego’s success is also down to the fact it has lots of themes – like Harry Potter – to cater to people’s tastes. Still, Lego doesn’t compare to video games and I am surprised to hear it is so successful.”

PAUL MULVEE | LGIM

“Lego appeals to children too young to play video games. Simple toys are often best and there is a certain innocence too. I think parents have an attachment to Lego as it reminds them of their childhood.”