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WHO PROFITS MOST FROM THIS DEAL?

<strong>JOHN TYSOE THE MOBILE WORLD</strong>Apple usually wants to be with the largest operator but this seems to break the mould of exclusivity. The scale of it is not transformational for Orange,&nbsp; but if other operators are able to follow suit it will allow Apple to address the entire market. I don&rsquo;t think this will be a one-off.<br /> <strong>TOM GIDLEY-KITCHIN CHARLES STANLEY</strong><br />It&rsquo;s happening as other computing products are coming onto the market and there may be less of an &ldquo;iPhone effect&rdquo;. From that point of view it makes sense for Apple to go down the non-exclusivity route. It&rsquo;s hard to know how good it is for Orange without knowing the terms. <strong>MIKE JEREMY DANIEL STEWART</strong><br />It&rsquo;s a natural extension after Apple built a base with the exclusivity contract and it&rsquo;s good for them to show they&rsquo;re not being preferential. It&rsquo;s a <br />predictable step, but with a very strong business rationale. I expect them to broaden their presence now with other deals.<br />