The white shirt: it’s a classic for a very good reason

Since MAD Men’s Don Draper breathed new life into the white shirt back in 2007, it has been a wardrobe staple for the distinguished man about town. But picking the right one isn’t easy. Few people expect to walk into a shop and immediately find a suit that fits – the same goes for shirts.

If you can afford to spend a bit extra, a bespoke shirt can complete an outfit. And it’s worth bearing in mind that white doesn’t necessarily mean boring: the tailors around St James’s all have their individual flourishes to make your shirt a unique creation. Here are our top recommendations to make sure you get it right. For more information visit

Turnbull & Asser
71-72 Jermyn Street, SW1Y 6P, 020 7808 3000

Turnbull & Asser has been making luxury men’s shirts since 1903. In that time it has kitted out everyone from Charlie Chaplin to the Prince of Wales, Winston Churchill to Ronald Reagan.

Emma Willis
66 Jermyn Street, SW1Y 6NY, 020 7930 9980

Slade School of Art-trained Emma Willis opened her Jermyn Street store in 1999, with the philosophy of combining traditional English tailoring with luxurious European fabrics.

3 Piccadilly Arcade, SW1Y 6NH

Budd has a shirtmaking legacy spanning more than a century. All of its shirts are handmade in its on-site workshop. It also offers a wealth of hard to find items like detachable collars and waistcoat slips.