Twitter tries new tool to unlock ads
Twitter has unveiled a new automated advertising technology that promises to unlock the moneymaking potential of the microblogging site. The development of a Twitter ads API, or “application-programming interface”, satisfies a long-awaited desire of advertisers to increase and improve the reach of their marketing messages to Twitter’s 200m active users. A similar technology launched by Facebook in 2010 helped that social network reach more than $3bn in revenues the following year.
Intrade traffic plummets
The number of people using Intrade has plummeted since a US government crackdown late last year, calling into doubt the online prediction market’s powers to divine the wisdom of crowds on matters ranging from election results to the stock market.
Accor aims to cut costs in Europe
Accor, Europe’s largest hotels operator, said it would cut costs to cope with a “difficult” market in southern Europe and accelerate new openings, particularly in Asia. The firm is moving away from owning sites to a franchise model.
Pressure to split top job at JP Morgan
Jamie Dimon is under pressure to relinquish one of his roles as chairman and chief executive of JP Morgan Chase after the bank lost $6bn last year through a bungled trading strategy.
Google unveils its Glasses
Google has released the first video showing what the world looks like through the latest prototype of its “smart glasses”, a computer integrated into your field of vision.
The Daily Telegraph
BAE Systems warns 3,500 jobs at risk
British defence giant BAE Systems has warned it will be forced to cut 3,500 jobs in the US if the threat of Pentagon spending cuts becomes reality. The company said it had warned staff at its US ship repair business of the possible cuts.
Over-60s told to go back to Uni
People in their sixties should go to university to retrain because they will be expected to work for longer, the government has suggested.
THE WALL STREET JOURNAL
US fights theft of trade secrets
The White House yesterday unveiled a new strategy to exert pressure on China and other countries that engage in corporate espionage against the US as part of a new push to counter cyberattacks and commercial spying.
LivingSocial Gets a $110m boost
LivingSocial has raised $110m from existing investors, giving its coffers a much needed boost after the daily-deals site’s 2012 losses widened by 30 per cent.