WHAT HAS ENABLED MAJESTIC TO BUCK THE TOUGH CONSUMER TREND?

KEITH BOWMAN | HARGREAVES LANSDOWN
The half-year performance has been underwritten by a management decision to reduce the minimum order from twelve to six bottles, with the initiative proving popular with both existing and new customers.

KATHARINE WYNNE | INVESTEC
Majestic’s move to the six-bottle minimum appears to have added another gear to what was already a well-honed and finely tuned customer-orientated business. It has also upped its game in the online space.

DAVID STODDART | FINNCAP
We have argued that one of the attractions of rollout stories at this point in the cycle is their ability to source new property at attractive rates. The underlying performance was even stronger.