WARBURTONS yesterday announced it has snapped up garlic bread maker Giles Foods in a bid to diversify its offering.
The deal – worth more than £10m – will give Warburtons a more international flavour, as Giles Foods manufactures garlic bread, dough balls, Danish pastries and a variety of breads.
It will also give UK’s largest bakery brand wider access to the restaurant and pubs business.
Jonathan Warburton, the chairman and chief executive of Warburtons, said: “Innovation in bakery is going to be the lifeblood of the future. To do that in our present bakeries would be challenging.”
Giles Food, which was founded in 1977, has more than 300 staff and revenues of more than £25m. Its biggest customer is supermarket Wm Morrison.
The firm is majority-owned by David and Shirley Rixon. David Rixon will continue to lead it as a separate firm within Warburtons.