VUE cinemas saw a record number of filmgoers through its doors last week.
More than 1.3m people flocked to see summer blockbusters like Toy Story 3, Inception and Twilight: Eclipse.
The week was the highest grossing on record for the group, with revenue of more than £40m.
Vue’s flagship Westfield Shopping Centre cinema in London was the busiest.
Chief executive of Vue Entertainment, Tim Richards, said: “It’s an exciting time for the UK cinema industry at the moment and our figures show that the nation’s appetite for movie going is higher than ever – aided by the start of the school holidays and the great film releases for the summer season.”
The company has a total of 68 cinemas in the UK and Ireland.
Since Vue Entertainment was established in 2001 with just two sites, it has grown to be one of the largest cinema chains in the UK.
Richards added: “Our ongoing investment in new sites and state-of-the-art technology continues to ensure that the cinema is an exciting entertainment. We are seeing a big increase in demand for 3D films and new ways to view, such as VIP seats for a bit of luxury.”
VUE CINEMAS SEES RECORD WEEK
68 the number of Vue cinemas in the UK and Ireland
1.3m people attended Vue screenings last week (23 July - 29 July)
£40m the revenue Vue made last week (23 July - 29 July)