VODAFONE’S Spanish unit will become the first network in the country to launch superfast 4G mobile internet services, the company said yesterday, beating rivals Yoigo and Orange.
Vodafone will launch the service in Spain’s seven biggest cities tomorrow for up to €10 (£8.56) more than current rates, Vodafone Spain chief executive Antonio Coimbra told a news conference in Madrid.
In Spain, where 27 per cent of the workforce is unemployed, having 4G could give operators a competitive boost, particularly if superfast internet is available at low prices. Vodafone has been hit by an exodus of clients in the country to cheaper providers.
Its market share fell to 25.7 per cent in March from 28.6 per cent a year earlier. According to data from Spain’s telecoms watchdog the CMT, it lost 297,870 mobile accounts in March.
4G services, already available in the UK with EE, makes it easier to make video calls and watch television on smartphones.
TeliaSonera’s Yoigo said at the beginning of the month that it would launch 4G services in July, with no additional cost for current 3G subscribers. Orange said it would offer it 10 days earlier than Yoigo, with no pricing details.
City A.M. Reporter