VODAFONE will make its move in to the iPhone market on 14 January, becoming the fourth UK network to sell the sought-after handset. It will offer customers a free handset for £35 a month on a two-year contract.
Vodafone joins Orange, Tesco and O2, which had the original exclusive deal with Apple for the handset’s UK launch in 2007. Consumers had hoped the entry of another phone company to the market for the coveted device would spark a price war, but Vodafone’s offer is not the cheapest on the market.
Orange began selling the iPhone last month with its cheapest offer at just under £30 per month on a two-year contract for an 8G phone. Tesco joined the fray in December, offering customers 12-month contracts at £20 per month, but customers must pay at least £222 for the phone itself.
Vodafone’s cheapest deal has the iPhone 3G available for £30 a month on a two-year contract, after a £59 upfront fee for the phone.
Vodafone yesterday said “hundreds of thousands” of its customers had pre-registered for the handset through its website. It is also offering the iPhone to business customers and has launched its own online store.