Virgin Media debuts on the London market

UK&nbsp;INVESTORS displayed an appetite for Virgin Media shares yesterday, its first day of trading on the London Stock Exchange.<br /><br />Virgin Media, which began trading at 872p per share, rose to 912p during the day, but closed 1.4 per cent down at 859.52p after 1.68m trades.<br /><br />The cable operator confirmed this week that it would launch a secondary listing on the LSE to widen its appeal to investors in the UK, where all of its business operations are. It inherited its primary listing on the Nasdaq after it merged with NTL.<br /><br />The group has not issued new shares for the listing, but has allowed existing shares to be bought and sold in sterling through the London market via depository interest notes.<br /><br />Virgin Media chief executive Neil Berkett said that the firm would evaluate switching to a dual listing over time, dependent on the success of the secondary listing.