Virgin Atlantic today announced plans to operate three daily return flights between London and Manchester from next year, its first foray into the short-haul domestic market.
The airline, founded by billionaire entrepreneur Richard Branson, plans to fly from London's Heathrow airport to Manchester airport in the north west of England from March 2013 – providing competition to rival British Airways' short-haul service.
Virgin Atlantic claims BA, part of IAG, operates a monopoly on the Heathrow to Manchester route following its takeover of UK carrier bmi earlier this year.
Virgin is applying for the 12 Heathrow take-off and landing slots that BA was forced to give up as part of the bmi deal. Applications for the slots are due by the end of this week.
"The airline is going to apply for all of the remedy slots being awarded by the European Commission following the IAG takeover of bmi, but is using some of its existing slots to service the Manchester to London route," said Virgin Atlantic chief executive Steve Ridgway.
City A.M. Reporter