THE UK chief executive of McDonald’s called for an end to snobbery surrounding university degrees yesterday, arguing that many workers would be better off learning through their job.
Jill McDonald said young people should not see a degree as their only option and should consider a job with an employer such as McDonald’s that will offer them training.
“We need to remove the snobbery that does down workplace learning,” she told the Institute of Directors conference. “For many put off by high fees, this could and should be the route they take.”
McDonald’s has pioneered training programmes for its staff to counter its association with dead-end roles, which have become known as McJobs, and McDonald said 16,000 of the 85,000-strong UK workforce were currently training for qualifications.