United Biscuits picks boss

FOOD manufacturer United Biscuits is set to name Benoit Testard (above) as its new chief executive as part of a management reshuffle, and could make an announcement as early as today.

The company behind brands such as Hula Hoops, Jaffa Cakes and Penguin will promote Testard from his current role as managing director of UK operations, Sky News reported last night. Frenchman Testard joined the firm in 1999 as managing director of the French business. David Fish, the firm’s executive chairman, is expected to move into a non-executive role.

United Biscuits, the leading manufacturer of biscuits in the UK, was subject to a takeover approach by Chinese food group Bright Food, which fell through in November. United Biscuits is owned by private equity firms PAI‚ÄąPartners and Blackstone.