UKTV yesterday announced a major shake-up of its board just days after it emerged Virgin will sell its stake in the joint venture.
Darren Childs will take the helm at the profitable broadcaster, stepping down from his post as managing director of BBC Worldwide Channels.
He will replace David Abraham, who stepped down in April to become the chief executive of Channel 4.
UKTV also announced the appointment of Jan Gooze-Zijl as chief financial officer.
Virgin is looking to offload its half of the joint venture it holds with the commercial arm of the BBC.
The channel is expected to raise around £350m, with the BBC understood to be interested in taking full control of the owner of channels including Dave.