UK media group may sell Peppa Pig to Nickelodeon

Steve Dinneen
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SHARES in Entertainment One soared yesterday, fuelled by speculation of a deal to screen the hit children’s TV show Peppa Pig on Nickelodeon in the US.

Its shares closed up eight per cent at 85.5p, a year high, as investors hoped the firm could replicate Peppa’s smash-hit success in the UK.

Chief executive Darren Throop told City A.M. last month that the firm has been in talks about screening the UK’s number one-rated children’s show on a major US network.

A deal could prove extremely lucrative for Entertainment One, with Peppa Pig selling £100m worth of toys in the UK alone last year.

If a deal is struck, Entertainment One would likely keep the rights to the show and Nickelodeon would get a percentage of licencing merchandising sales.