Twitter set to invade the City as Bloomberg hooks up terminals

 
Michael Bow
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SOCIAL network Twitter yesterday made further inroads into the world of corporate finance after Twitter feeds were officially embedded into Bloomberg terminals.

The feeds, which stream bursts of information 140-characters long, will be fed through to trading desks, with traders able to monitor news on companies, industries, markets and people.

Bloomberg said the move was in response to client demand. Many social networks like Twitter and Facebook are banned at City firms, with workers being forced to check mobile phones for company news on Twitter. Earlier this week, the Securities and Exchange Commission in the US said it would allow companies to publish corporate information through social networks like Twitter.

Through its own Twitter account, Bloomberg yesterday said it would incorporate feeds into its Bloomberg Professional service in order to “enhance investor decision making efforts”.

The terminal already captured news from social media but delivered trends in aggregate, rather than individual tweets.